Who is Tauseef Bilal — Director Promotions at Superlac Paints Pakistan
Who is Tauseef Bilal?
Director Promotions at Superlac Paints — leading the brand's promotion, marketing, and customer outreach across Pakistan.
Tauseef Bilal is the Director Promotions at Superlac Paints Pakistan. He leads the brand's promotion and marketing — spreading the word about Superlac's premium quality, 200+ shades, and nationwide dealer network to homes and businesses across Pakistan.
Born and raised in Mandi Bahauddin, Punjab, Tauseef has always believed Pakistan deserves a premium paint brand of its own. Through his promotion and marketing work, he has helped Superlac grow from a local paint operation into one of Pakistan's most recognised premium paint brands — trusted by over 50,000 customers nationwide.
What sets Tauseef apart is his combination of marketing instinct and hands-on involvement. He's actively involved in brand campaigns, dealer outreach, digital promotion, and customer experience — bringing Superlac's quality story to every corner of Pakistan.
"Superlac's story deserves to be heard across Pakistan. My job is making sure every home knows the quality we put into every single can."— Tauseef Bilal, Superlac Paints
His Journey in Promotions
Unique Paint Industry was established in 2006 in Mandi Bahauddin, Punjab. Starting with industrial coatings, the company built its manufacturing foundation — quality control, local sourcing, and a commitment to durability in Pakistan's harsh climate.
As the company moved into decorative paints, Tauseef focused on getting the Superlac name out there — building the brand range that would define Superlac: Plastic Emulsions, Silk Emulsions, Weather Defenders, and Enamel systems, and telling customers why they deserved better.
Superlac became one of the first Pakistani paint brands to launch an AI-powered colour visualizer — letting customers see how any shade looks on their actual walls before buying. Under Tauseef's promotion, the tool now serves thousands of users monthly.
From a single city to every major market in Pakistan. Superlac now has authorised dealers in Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar, Quetta, and dozens of smaller cities — with Tauseef's promotion driving word-of-mouth that no advertising budget could buy.
Today, Superlac offers 200+ curated shades, premium epoxy flooring systems, weather-defender exterior paints, and Captain Superlac — an AI paint assistant that helps customers choose the right product. Tauseef's goal: make Superlac the most trusted paint brand in South Asia, not just Pakistan.
What Drives Him
Quality Over Everything
Superlac paints undergo rigorous testing for coverage, durability, washability, and climate resistance before reaching any customer — a promise Tauseef proudly promotes everywhere.
Innovation First
From AI colour visualizers to advanced epoxy systems, Tauseef promotes the technology Superlac uses to genuinely help customers — not just for marketing, but for real decision-making.
Customer Trust
Every product, every shade card, every dealer interaction is designed to build long-term trust. Tauseef believes a brand is only as strong as the customers who recommend it to their neighbours.
Pakistani Pride
Superlac is 100% Pakistani — manufactured locally, priced for Pakistan, and designed for Pakistan's climate. Tauseef's mission is to prove Pakistani brands can match global quality.
Captain Superlac — The AI Assistant
Captain Superlac — an AI-powered paint advisor built into the Superlac website — helps customers find the right paint product, calculate how much they need, match colours, and locate dealers — all through a conversational chat interface.
Captain Superlac guides customers through product selection, provides real pricing in PKR, and even helps with paint calculations — reducing purchase anxiety and building confidence in the Superlac brand. It's a big part of the brand's digital promotion.
Combined with the AI Visualizer, Captain Superlac makes Superlac one of the most technologically advanced paint companies in South Asia.
The Legacy He's Building
Tauseef Bilal isn't just promoting a paint company — he's building a brand that Pakistan can be proud of. Every campaign, every dealer visit, every shade card in a showroom carries his standard: world-class quality, honest pricing, and a relentless focus on what the customer actually needs.
From the formulations in the lab to the AI tools on the website, from the dealer training programmes to the shade cards in showrooms — every detail reflects a team that refuses to compromise. That's not just business. That's vision.
"When someone picks a Superlac shade for their home, they're trusting us with their most personal space. That trust is sacred. We earn it every single day."— Tauseef Bilal, Superlac Paints
Experience the Superlac Difference
Explore the products and brand that Tauseef Bilal promotes for Pakistan.